Turn Your Internet Business In Every Way Using Optimization Testing

The most effective way to improve conversions is to carry out testing because there really is no other way to optimize. Ask any highly experienced online marketer, and you will hear the same thing again and again. It does not matter what type of conversion you would like, or rather, what your most desired response is from a visitor. You could test landing and squeeze pages, site sales copy, sales letter copy, preselling copy, videos on squeeze pages, and a host of other things. For sales letter copy or squeeze pages, the best item to evaluate first is usually the heading. Since the basic testing procedure involves A/B split testing, there will be no issues with it. Keep reading because we will talk about some useful information pertaining to testing and getting your tracking all set up. It's essential to get this stuff right when you've got plenty of free website traffic from using Senuke.

Realize that you will need to do more than setting up a test. Veteran online marketers will right away think of tracking when someone brings up testing. You need to know every time a a web surfer clicks through one of your links on the page you are testing. Technically, with a squeeze or landing page you will be able to determine how many people you are converting into subscribers. Lots of web marketers love using Google Analytics for their tracking because it is powerful and free.

It is crucial to understand that few people write the highest converting article the very first time it is produced. Designs for landing or squeeze pages and websites frequently are not as optimized as they ought to be, either. Believe it or not, but expert copywriters very often do not get it right with any new piece of copy. Hopefully you notice that there is a very clear and strong need to test everything for the best conversions imaginable. While we do not genuinely know, but we think that lots of internet marketers simply do not wish to be bothered.

For A/B split testing, you will use what is known as a URL rotator script. This is normally a PHP based script that requires appending the dot php file extension at the end of the page URL being evaluated. After you have made a second page with the modification to be tested, then you FTP to your web host and are all ready to begin testing. The page rotator script displays a different page to every new visitor, and so you want to test or modify only one thing. You would like to measure improvements with conversions, and that means you have to determine what caused the change. Taguchi multivariate testing is a good way to evaluate several variables at once, but that is another story.

I needed to better my results with a sales letter that I was driving site traffic to from PPC ads. That letter did badly in the beginning, and the conversion rate for it was less than one per 100 views. Then less than a month later, after modifications and testing, that sales letter converted at approximately 7%. Have no question that testing and tracking your sites is the surest and most intelligent way to achieve more remarkable results.