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Effective Brand Building on Twitter

Posted on
  • Sunday, July 17, 2011
  • by
  • Nirav Patel - SEO Professional
  • in
  • Twitter is an ideal method for keeping in touch with your specified niche and start a relationship with them. However, in order to leverage Twitter to build your brand and grow your presence, there are a few things that you need to keep in mind. In this article, we will talk about a few of them.



    Do not Advertise: One of the most things that you must comprehend is that Twitter does not exist for the purpose of selling products or services. You can do that on eBay. Putting sales pitches into your tweets will work against building your brand. In order to make the most out of your Twitter experience and get it to contribute to your brand, you should use this social platform as a relationship building tool. That's right. Branding consists of making yourself look good in eyes of your target market and providing good information about your company. It is fine to submit a Twitter link about your new product to followers, but doing so on every fifth tweet will damage your brand more than improve it. Your followers will see that your goal is to sell products and not give something of value. Quite naturally, this would affect the results that you get from tweeting. See to it that you build your brand by giving your followers all of the things that they are searching for. This is so that they will still see you as a trustworthy person and make purchases from you at another time. Show Your Personality: Twitter allows you to show people who you are by posting a small introduction to yourself that includes a link and your location. A custom background in your profile is another way to show off your personality. Doing all of this allows you to create your own unique personality on Twitter, which will automatically contribute to your brand building. Every single thing you do to make your personality stronger on Twitter leads to a better brand.Social Media Consulting

    Thank Those Who are Helpful: Twitter is made up of people who generally think alike, but they come from different places. If you are going to be a participant on Twitter, you will deal with these people on a regular basis. This means that times will come about when you will have to thank someone for a good deed. In such a scenario, show gratitude and thank others when you should. You should have a sense of giving back when you are on Twitter. When you give thanks, this will make you seem more approachable and create a strong brand for you. In addition, you do not want them to stop recognizing the brand.

    Always remember that whatever you do on Twitter to help others and add value will make your brand stronger. So, do things in the right manner.Social Media Consulting

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