A Practical Beginner's Tutorial on Beginning a First-Class Accountant Website's Blog

Creating a CPA blog can be a intimidating process since there is already tons of competition. These are strategies you need to adopt to help secure your blog's success.

There is a significant demand for Certified Public Accountants. There are two principal reasons for this. First, companies need audits to be sure they are in compliance with corporate accounting laws, in particular public entities that must answer to the PCAOB by law. Second, during tax season, they are really essential to individual taxpayers who need to promptly file tax documents. Certified public accountants assist them in finding tax credits so that they can get the most from their returns, or in some cases, minimize their payments. A blog is an excellent way of advertising your expertise as a CPA and to attract more people to accountant websites intended to keep the brand in front of them until you can lure them in as clients.

Here are some strategies for efficient CPA blogging:

Say Something Valuable

A blog needs to have material that is on-topic and valuable. Make sure your CPA blog posts pertain to accounting firms. It should present clearly how your firm can help individuals by filing tax returns and provide mediation services with the IRS. Additionally you can list your business accounting services. Your services are important for both public and private companies. Your blog is also an opportunity to present case studies where you have helped clients achieve their goals. Many people think that accounting work is flavorless and boring. A blog is a splendid opportunity to use humor to present accountant websites in a colorful manner.

Blogs should be fun and easy to read. They should also be written clearly with proper formatting and nice grammar so that it is interesting for the reader. A blog written in the format of an article can be uninteresting to readers, so it is a good idea to number your points so that people can skim to see your blog post length.

Keep your blog post brief, to the point, and stay on topic. 500 words is a good post maximum or it will be too long. 450 is a good post minimum or it is too short. A post that is too long will not be read. It is hard to make a point if your post is too short. Be sure to break your text into bite-sized, sensible paragraphs.

You can also add photos and graphics to complement your written text, but use them sparingly as they can increase pageload times. Using videos on your blog is an excellent idea. They can be very complimentary to your written text.

Engage Your Audience

Your blog is an excellent way to create interactive discussions. Use it as a platform so that your readers can make inquiries and comment on your posts. It is a great feeling to receive blog comment notifications in your email. Each comment is an opportunity to create interaction. It could be a client complaint that needs to be addressed or a compliment that you can use as a client testimonial. Either way, it is important for your audience to know that you value their feedback and hence their loyalty.

In order to be viewed as a subject matter expert as a CPA, it is a good idea for you to provide external links to authoritative resources that are similar to your blog content. It is also a great opportunity for you, as an Accountant, to showcase other blogs that belong to you.

As a first time blogger, starting a blog can feel like an overwhelming process. Stay focused, keep your posts short, and keep it relevant. Make sure your posts have no errors in punctuation, formatting or grammar. Be yourself. Remain focused. Get to the point. Unless you are a celebrity, starting a blog community takes time and patience. Take it easy, breathe, and delight in the experience.