Bay Area Search Engine Optimization | San Francisco Website Localization
Posted on Monday, December 26, 2011 by Nirav Patel - SEO Professional in
What Is San Francisco Bay Area SEO?
San Francisco Bay Area Search Engine Optimization refers to optimizing (assisting search engines with indexing and serving up contextually relevant results) your commercial website for products, services and local sales and service areas or regions. Whether your company provides services in the San Francisco Bay Area or you sell products nationwide or internationally, your company can benefit from a well-planned optimization strategy.
Frequently, SEO refers to “organic” search engine optimization, specifically optimizing code and content, based upon research from multiple search engines. Organic SEO refers to providing original content, optimizing code, linking strategies, landing pages, and general content that target specific, thoroughly researched keyword phrases relevant to your company. Organic SEO thus refers to non-paid, search engine advertising as opposed to paid search engine advertising, commonly called Pay-Per-Click (PPC), sponsored ads, Google AdWords, etc.
The process of optimizing code, links, meta data and content for keywords and geographical modifiers (geo-targets for towns, counties, etc.) should accomplish the following:
• Get your commercial website indexed quickly (ways to speed up the process are website crawl requests, sitemap submissions and the use of search engine-specific validation code(s) or file(s))
• Target specific keywords or researched phrases that potential buyers use when searching
• Targeting customers directly or using terminology specific to industries, markets and business-to-business services and products
• Provide contextually relevant information for customers on the most commonly used search engines
• Localization or geo-targeting that narrows down your contextual relevance to specific sales or service areas, and thus your potential customer-base (e.g. if you do HVAC repairs in San Francisco, you do not need to waste the time and effort to show up for searches for New York City)
• Providing a methodology to link all of your digital promotions into an overall promotional strategy, an Integrated Marketing Approach—techniques that work for websites frequently work for social media sites, video channels, RSS feeds, blogs, e-newsletters and even with SMS marketing
• Learn more about Element3 Marketing’s SEO Bay Area services
Localization for San Francisco Bay Area Search Engine Optimization
Localizing websites for Bay Area, search engine optimization includes providing information about your products, services, hours of operations, brick-and-mortar storefronts, contact information and other pertinent information, but also about where you do business. Element3 Marketing can target local San Francisco Bay Area residents in a variety of ways including website geo-targeting (combining researched keywords with proven traffic with towns, cities, counties, or regions), localizing digital marketing, press releases, and original content for your website, blog, social media site(s) or even for local business directories, blog submission sites, forums, and other useful online resources.
The critical point is to get your digital marketing message in front of potential customers and to convert those individuals into business contacts or sales opportunities. Bay Area, search engine optimization is one option to utilize the power of search engines for your company’s local services and sales regions.
For Commercial, San Francisco Bay Area Search Engine Optimization—Contact Element3 Marketing for Expert Advice!
Email Us: LGilbert@element3marketing.com
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