Small Business Marketing Strategy – How E-commerce Builds Businesses

One business that I have, where in e-commerce has been a very successful part of it, is my rock ‘n roll clothing store. Along with the store, we do an online business too. With regards to an online business, it holds high revenue when you do e-commerce together with it. As part of your small business marketing strategy and e-commerce, you can build for your site lots of webpages for your products. Make each of these pages highly targeted for the product name. This tactic can similarly be done with SEO products that you might have.

So from an SEO services point of view, it’s very easy to pick up these long tail phrases that will convert really highly because you’re going for these buying phrases. We drive over 1000 unique visitors a day to Planet 13 online. I think there are over 2000 products, so there are more than 2000 pages on there, there are different category pages and so on.

That business is 100% free traffic, we don’t have any paid traffic or anything like that and it outdoes one of the old stores that we used to have. That is online and search engine secrets we have one person who works part time and the overheads, when you compare it to a retail store and you’re spending $7000 a month just to rent out a place in Greensborough Plaza, it’s worlds apart. So we’re really shifting towards that. There is a lot of opportunity for on page and internal linking as well because of the size of the website.

Then we’ve got selling services. For selling services, just be mindful, as an internet marketing consultant, I have never been a big advocate of this because you’re selling your time for dollars. If you’re going to do that, include in your small business marketing strategy to ensure you’re selling at a really high price. If you’re going to be selling your time for $20, that’s time you’re never going to get back. We all know it is the most important asset we’ve got, so you want to be careful there.

However, selling services is a very easy opportunity because most people are generally unable to do certain things well. They lack the skill to do things excellently. When you provide services ensure that your aim is to add value and make things better. Know what other people are doing and try your best to improve whatever it is that you are going to offer on your end.

Free reports and collection of opt-ins could be a good part of your services for sale business. Make videos part of your small business marketing strategy too. Taking time for you to do all these will surely land you on top your niche. In Melbourne SEO Services, we do the free report. But for the dentist here, not yet, because he is a new client. This means that you must build your data base so you could go on marketing to them.